Be Found on Google. Be Visible in AI Search.

AI SEO is the work of making a website easy for AI-powered search systems to read, understand and draw on when answering questions. It builds on ordinary SEO rather than replacing it: the site still needs to be crawlable, fast and genuinely useful. What changes is the emphasis on clear answers, consistent facts and explicit structure.

GEO focuses on improving the likelihood that your business and content are understood, retrieved and potentially referenced by generative search systems. In practice that means being unambiguous about who you are and what you do, backing claims up, structuring content so individual sections stand on their own, and building enough depth on a subject to read as a credible source.

Traditional SEO largely competes for a position in a list of links. AI search often summarises an answer instead, so the goal shifts from ranking a page to being the source a system draws on. The underlying work overlaps heavily - technical health, useful content, authority - but AI search rewards clarity and structure more, and keyword repetition much less.

No one can promise that, and you should be wary of anyone who does. These systems are not ranking tools you can buy into, and their behaviour changes frequently. What we can do is remove the reasons a system would overlook or misunderstand your site, and make your information easy to find, parse and trust. That improves your chances; it does not guarantee an outcome.

Almost always, yes. If a site is slow, badly structured or hard to crawl, no amount of content work will compensate - the systems you want to reach cannot read it properly in the first place. We start with an audit so the sequence is based on what your site actually needs rather than a fixed package.

Technical fixes can show up within weeks. Content depth, authority and entity signals take longer, usually a few months before the trend is clear. Anyone offering a fixed timeline is guessing, because the starting point, the competition and the market all differ.

Partly with the usual measures - organic visibility, rankings, traffic quality and technical health, which remain the most reliable signals we have. Alongside that we track how your brand and services are represented when we query AI systems directly. It is a developing area and we are honest about where measurement is solid and where it is still directional.

Yes. We are based in London and work with businesses across the capital, where search competition tends to be heaviest. We also work with clients across the UK and internationally - the approach is the same wherever you are.